ABOUT MPN

The Experience Behind The System.

Building the leaders who build the business. 

Built by someone who’s been in your shoes.

For self-employed professionals.

MPN was created for self-employed professionals who understand what it takes to build a business, but recognize that knowing and doing are two different things.


MPN helps turn the right behaviors into daily habits, strengthen communication, 

and turn goals into accomplishments.

It started in the gym.

For two and a half decades.

Chris Cianciulli spent 25 years in fitness as a personal trainer, with a background in exercise science and wellness counseling. 

He trained high school, college, and professional athletes. Chris worked with individuals, small groups, and full classes.

Two lessons stuck.

1. Performance comes from structure and consistency, not motivation.

Results came to the people who followed a plan every day, not the ones who felt inspired in the moment. 

2. People rise when they feel noticed, supported, and encouraged.

The best environments were the ones where everyone felt welcome and was inspired by the people around them.

Then came the networking rooms.

In 2008

Chris had his first networking experience with BNI in 2008. 

Over the next decade, he earned national recognition as LeTip’s President of the Year, grew his chapter fivefold in less than three years, and founded his own networking organization, which surpassed 350 members within a few years.


He saw what worked. He also saw what didn’t.

Networking groups had always been built around chapters, with one member representing each business category and established rules governing the referrals members were expected to give. The result?

  • Some gave out of obligation.
  • Many bought with an unspoken expectation.
  • Most tried selling to fellow members out of desperation.

Members that joined did so for one primary reason: to get business. 


The promises made to prospective members didn’t hold up. Members were assured that having one person per business category meant everyone would naturally use each other’s services, something no organization could actually enforce. 

They were told they would become better speakers, yet nothing was put in place to make that happen. 

And they were instructed what to do, with punishments and penalties for those who weren’t used to answering to anyone.


Those who were already successful kept succeeding.

Everyone else kept chasing, often wondering quietly what they were doing wrong.

So he built something different.

Becoming the person others want to know.

MPN isn’t about finding people you want to meet. It’s about becoming the person others want to know. 

Self-development is the common bond. 


Every business owner knows what they should do. Few do it consistently. MPN closes that gap.

A system built around action.


MPN brings structure to the things that move a business forward.

  • Daily Disciplines: Small, consistent actions in six areas of life that strengthen personal and professional behaviors.
  • Weekly Steps: A four-step process to build relationships, improve communication, and create sales opportunities.
  • The MPN App: Keeps goals visible, tracks progress, reinforces consistency, and provides accountability.


You don’t need another course to complete. 

You need a system that helps you follow through on what you already know matters.

Chris built the technology himself. 


The MPN app organizes the activities, keeps goals in view, tracks progress, and reinforces accountability. 

It adds structure where consistency breaks down, and it gives every personality room to contribute. 

Extroverts stay organized. Introverts feel heard. 

A Culture, Not a Community.

A community brings like-minded people together, where they feel understood.

A culture sets a standard for behavior, contribution, and growth.


MPN brings together people who understand the pressures of building a service business and can relate to the challenges, responsibilities, and ups and downs that come with it. 

More importantly, they’re committed to taking action and improving, both personally and professionally.


Belonging is only the beginning.

MPN is built on the expectation that everyone strives to become better. Members are treated as leaders.

Nobody is spoken down to. We set expectations, establish standards, and encourage everyone to meet them.

We don’t teach. We share.

We don’t pitch. We discuss.

We don’t compete. We collaborate.

Everyone has something to contribute and something to gain.

Your experience becomes someone else’s perspective.

Your accomplishment becomes someone else’s inspiration.

Your challenge becomes an opportunity for everyone to grow.

It’s not about who you are when you join. It’s about who you become along the way.

Designed to keep your attention.

Chris’s theater experience shaped how MPN meetings are designed.

No speakers. No slide decks. No sitting through the same presentation again. 


Every meeting keeps members involved, interacting, and contributing.

The format is intentional. 


People retain more when they participate than when they just listen. 

MPN meetings are engaging and fun, and they make productive use of everyone’s time.


What MPN isn't.

It’s not a coaching program. It’s not a course. It’s not a traditional peer group where members trade advice.


MPN is a performance system 

where professionals improve together by sharing their accomplishments, challenges, and experiences, using a platform and process for consistent progress.


Success isn’t about what you know, who you meet, or how talented you are. 

It’s about what you do consistently, how clearly you communicate, and the people who keep you on track.


Great players win games. Great teams win championships.

CHRIS CIANCIULLI - Founder, MPN

Fitness and Performance

  • 25 years as a personal trainer, with a background in exercise science and wellness counseling
  • Owner and operator of Optifit, a training center for high school and college athletes and high-performance individuals
  • Creator of Bodtranz Inc., an online fitness training program also run inside multiple gyms
  • Opened two personal training studios, working with chiropractors, physical therapists, and wellness professionals

Networking and Leadership

National President of the Year, LeTip

  • Grew a networking chapter 5x in under 3 years
  • Founded a networking organization of 350+ 
  • Author of Live Like a Leader

Entrepreneurship and Business

  • Founded TraLa, an organic coffee sweetener that ranked #1 on Google and Amazon and held Amazon’s Choice for over a year, 2018 to 2019
  • Managed TraLa’s import, marketing, and distribution to all 50 U.S. states and Puerto Rico

MPN

  •  Created the MPN performance system and built its proprietary technology